Privacy Policy

Privacy Policy

Dress Up and Dream (“the Company”, “us”, “we”, or “our”), operates the website

We may change or add to this privacy and cookie page, so we encourage you to come back and read it periodically. This Privacy and Cookie page governs the website and informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data. Your privacy and experience is top priority to us. We use your data to provide and improve our site and our service to you. By using the website, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy and Cookie Policy, terms used in this Privacy Policy and Cookie Policy have the same meanings as in our Terms and Conditions, accessible from  

  1. Data we collect

While using our website ( we may ask for users to provide us with certain amount personal data (“PersonalData”) via our contact form This information is:
– Name
– Email address
– Contact Number
– Date and Time of party
– Child’s first name
– Child’s age
– Party location/address
– Other information (free form text box) This data is offered voluntarily as part of the enquiries process.

  1. Information collected automatically

Like many websites, we and our service providers, use cookies, web beacons and other technologies to receive and store certain types of information when you interact with us through your computer or mobile device. Using these technologies helps us recognise you, customise your experience and make relevant marketing messages. Here are some of the types of information we collect: Cookies: We use a cookie to store your session ID. A cookie is an alphanumeric identifier that we transfer to your computer’s hard drive through your web browser, which allows our system to recognise your browser and to provide you certain browsing convenience. You can configure your browser to reject cookies, but if you do so, you might not be able to experience all the interactive features of our web site. We also use cookies for analytics purposes; please see below in information sharing. In addition, like many other web sites, we automatically log certain technical information about your visit, like IP (internet protocol) addresses, browser type, ISP (internet service provider), referring and exit pages for internal purposes. We compile and analyse this information statistically and diagnostically to administer the website, analyse usage trends, and keep up the website’s technical performances. This information may also help us understand our user base demographically, but we do not use this information to identify individual users.  

  1. Usage of data – Grounds for using your personal data

The information that we collect and store relating to you is used to enable us to provide our services to you. In addition, Dress Up and Dream are relying on the following lawful grounds to collect and process any personal data you may have provided:

– Legitimate Business Interests: Dress Up and Dream will not communicate any third party content directly to you.

– User Consent: We will not use your data to permit third party companies or organisations to contact you directly unless we ask you for express permission (such as in the case of security or a competition.)

– Should you come into contact with a third-party through Dress Up and Dream, then please note that such third parties’ privacy policy governs the collection and use of your Identifying Information. We are not responsible for the privacy policies and practices of such third parties and, therefore, you should review the privacy policies and practices of such third parties prior to agreeing to receive such information from them. If you later decide that you no longer want to receive communication from a third party, you will need to contact that third party directly.

– If you do not want us to use your data for ourselves or third-parties, you will have the opportunity to withhold your consent to this when you provide your details to us on the form on which we collect your data.

– Please be advised that we do not reveal information about identifiable individuals to our clients, but we may, on occasion, provide them with aggregated statistical information for marketing purposes.

  1. How we use your information

We may use information that we collect about you to:

– Deliver relevant communications (offers and promotions) via a direct communication.

– Identify number of Dress Up and Dream customers within a geographical area.

– Process your payment: We use your personal information to process the payments.

– Understand and improve our products. We will perform research and analysis about your use of, or interest in, our products, services, or content, or products, services or content offered by others. We do this to help make our products better and to develop new products.

– Communicate with you. We will also use your information to respond to your questions or comments. We may contact you to inform you about changes in our services, our service offering and other important service-related notices such as changes to the privacy policy or about security or fraud notices. Out of respect for your privacy, we present the option to not receive such communications. You will find details about how to opt-out the first time you are contacted. Please read the details carefully as you are responsible for this option.

– We also may use your information to manage our business or perform functions as otherwise described to you at the time of collection.

  1. Sharing and disclosure

We do not rent or sell your personal information with any other entity. We will not share your personal information except in the following ways:

– With third party service providers, agents, or contractors. We use other companies, agents or contractors (“Service Providers”) to perform services on our behalf or to assist us with providing services to you. For example, we may engage Service Providers to process credit card transactions or other payment methods. Or, we may engage Service Providers to provide services such as infrastructure and IT services, to provide customer service, to collect debts, and to analyse and enhance data (including data about users’ interactions with our service). These Service Providers may have access to your personal or other information in order to provide these functions. In addition, some of the information we request may be collected by third party providers on our behalf. We do not authorise them to use or disclose your personal information except in connection with providing their services.

– Analytics: Specifically, for analytics providers, we use Google Analytics. Google Analytics which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: Google also recommends installing the Google Analytics Opt-out Browser Add-on - – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

– To comply with legal process or to protect Dress Up and Dream. If we believe that disclosure is reasonably necessary to comply with a law, regulation, legal or governmental request; to enforce applicable terms of use, including investigation of potential violations thereof; to protect the safety, rights, or property of the public, any person; or to detect, prevent, or otherwise address, security or technical issues or illegal or suspected illegal activities (including fraud).

– Business Transfers. We may engage in a merger, acquisition, bankruptcy, dissolution, re-organisation, or similar transaction or proceeding that involves the transfer of the information described in this Policy. In such transitions, customer information is typically one of the business assets that is transferred or acquired by a third party. In the unlikely event that we or substantially all of our assets are acquired or enter a court proceeding, you acknowledge that such transfers may occur and that your personal information can continue to be used as set forth in this privacy policy.

Geographical and analytical data may be shared with third parties but only in relation to trends in preferences and number of customers. No personal information is either captured or stored and would not be shared.

  1. Links to Other Sites

We may have links on our website, or companies may provide links in their questions, to other sites that we do not operate. If you click on a third-party link, you will be taken directly to that site which is governed by its own privacy notice. We strongly encourage you to read that privacy notice. We do not control that site and assume no responsibility for the content, policies or its practices.

  1. Retention

Dress Up and Dream will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Notice. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Dress Up and Dream will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

  1. Choices and individual rights

We aim to take reasonable steps so you can correct, amend, delete or limit the use of your Personal Data. We outline your choices below:

– E-mail. Dress Up and Dream will only send emails to users Dress Up and Dream’s services. Marketing emails will always have the option for the recipient to opt out of.

– Your browser’s help function should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time.

Your rights under certain circumstances To rectify any Personal Data held about you that is inaccurate, to request the deletion of Personal Data held about you or to access and receive a copy of the Personal Data we hold about you, please contact You have the right to data portability for the information you have provided to us. You can request to obtain a copy of this information in a commonly used electronic format so that you can manage and move it. We will need to verify your identity before being able to respond to such requests. Please note that in some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.  

Right to Lodge a Complaint For European Union residents, if you feel that our processing of your personal data infringes on data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state where you habitually reside, your place of work or the location of the alleged infringement. If you are located outside of the European Union, you may have rights under privacy laws in the jurisdiction where you live.  

  1. Security

We believe we use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorised access, use and modification. Unfortunately, no measures can be guaranteed to provide 100% security. Accordingly, we cannot guarantee the security of your information.  

  1. Our policy on children’s information

Our website is appropriate for people of all ages, however, we would recommend users under the age of 16 are supervised. We do not promote any product or activity which is not suitable for children and minors.

  1. Our policy on content

Our intention is not to violate copyright laws. Our characters are not name brand copyrighted characters. We offer generic enchanting Fairy-tale characters gathered from many tales of many favourite popular storybook and movie characters from past and present. It is within our rights to only accept bookings from customers who are aware that we do not represent any licensed character, where by resemblance to internationally known copyrighted characters is not intentional. If you are requiring a licensed, copyrighted character for your child’s party or special occasion you should contact the company / copyright holders directly. We are not connected in any shape or form to the Walt Disney Corporation or any of its partners.

  1. Changes to the Policy

We may change this policy from time to time, and if we do we’ll post any changes on this page. If you continue to visit our site after those changes are in effect, you agree to the revised policy. If the changes are significant, we may provide more prominent notice or get your consent on the new policy.

  1. GDPR Compliance

Your data safety is incredibly important to us. We always ensure your data is managed ethically and transparently, so you’re never in the dark when it comes to data you give us. We never sell your contact information to third-party services. If you have any questions regarding our GDPR compliance, please contact us:

  1. ICO Compliance

In accordance with the Information Commissioner’s Office, we are certified controllers of data and as such, abide by the laws and regulations set out by the Information Commissioner’s Office regarding how we manage your data and install data protection systems. In addition to this, as data handlers, our designated data control officer is Jenna Howlett. If you wish to contact Jenna regarding our data management systems, please email

  1. Contacting Us

If you have any questions or comments about this policy, please contact us at